New visual identity and communication concept including logotype, symbols, patterns, packaging, tags, labels and copy tonality for H&M new global sports concept. Launched in january 2014.
Packaging, visual identity and communication for H&M Limited Collection for the Swedish Olympic Team — global public launch was in January of 2014.
A global communication concept and visual identity for H&M´s Conscious Denim Collection. A collection created from more conscious materials (recycled and waste textiles) and with more sustainable processes. The collection was launched in October 2014.